About Phinisi Broker

Phinisi Yacht Broker for Owners + Qualified Buyers

A Juara Holding Company. Sister to Komodo Luxury (TripAdvisor 2025 winner), Phinisi Boat For Sale (general brokerage), and Buy Phinisi (buyer-side rep). Bali HQ + Frankfurt office + Labuan Bajo. Founded 2014 by Agung Afif. Forbes-featured.

Speak With Founder View Sister Companies →

Phinisi Broker Within the Juara Holding Group

Phinisi Broker is one of seven operating subsidiaries of Juara Holding Group, an Indonesian luxury lifestyle and travel conglomerate founded in 2014 by Agung Afif. The Juara Holding Group portfolio includes:

  • Komodo Luxury — luxury yacht charter operations, managed fleet across Komodo, Raja Ampat, Banda Sea, Wakatobi. TripAdvisor 2025 Travelers’ Choice winner. The most established operator in Komodo charter market.
  • Phinisi Boat For Sale — general phinisi yacht brokerage. Different positioning from Phinisi Broker: general dual-side brokerage representing both buyer and seller sides of transactions.
  • Buy Phinisi — buyer-side-only representation. Different positioning from Phinisi Broker: structural separation from any seller-side relationship for buyers prioritising conflict-of-interest discipline.
  • Indonesia Juara Trip — Indonesia luxury tour operations.
  • Bali Premium Trip — Bali-region luxury tours and concierge.
  • Bali Premium Villa — luxury villa rentals across Bali.
  • Juara Production / Labuan Bajo Productions — creative production and marketing.

Why Three Sister Yacht Brokerage Sites Exist

Different buyer + seller pools have different preferences for representation structure. Phinisi Broker serves sellers seeking multi-region brokerage with active buyer matching. Phinisi Boat For Sale serves general brokerage clients accepting traditional dual-side representation. Buy Phinisi serves buyers specifically wanting structural separation from seller-side relationships.

The three-firm structure exists because no single representation model serves all buyer and seller preferences optimally. By operating three sister brokerages with distinct positioning, we serve overlapping but distinct client pools efficiently rather than forcing all clients through a single dual-side model.

Founder Profile: Agung Afif

Agung Afif founded Juara Holding Group in 2014 after spending the prior decade building Indonesia’s then-emerging luxury yacht charter and tourism market. The Komodo Luxury fleet now operates as the most established luxury charter operator in Komodo and Raja Ampat. Agung has been featured in Forbes Business Council, Yahoo Finance, CNN Indonesia, IDN Times, VOI, Benzinga, and The Globe and Mail. He is based in Bali and remains personally involved in significant brokerage transactions.

Office Locations

Bali Headquarters. Jl. Sunset Road No. 815, Seminyak, Bali, Indonesia. Co-located with Juara Holding executive operations.

Frankfurt Office (European market). Phinisi Broker maintains a desk in Frankfurt covering European yacht-broker network — Mediterranean charter brokers, German + UK + French + Italian private buyers, family offices in Switzerland and Monaco. Frankfurt presence differentiates Phinisi Broker from Indonesia-only competitors.

Labuan Bajo Office. Komodo Luxury Marina, Labuan Bajo, Flores. Operating-yacht inspection base. Most accessible during charter season (April-November).

Notable Komodo Luxury Charter Clients (Public)

Sister Komodo Luxury fleet has hosted notable charter clients including: Baim Wong + Paula Verhoeven, Raffi Ahmad + Nagita Slavina, Anyuta Rai (Russian luxury lifestyle, 3M+ followers), Daniel Kordan (international photographer, 2M+ followers; Nikon and Gitzo ambassador), Sergey Solonin (founder Nuanu City; QIWI chairman). Cross-validation reduces buyer due-diligence friction.

Press + Recognition

Juara Holding Group portfolio companies have been featured in: Forbes Business Council, Yahoo Finance, CNN Indonesia, IDN Times, VOI, Benzinga, Tempo, Barchart, Investor ID, Tribun News, The Globe and Mail, Marketers Media, Street Insider, TMX Newsfile. Komodo Luxury won 2025 TripAdvisor Travelers’ Choice Award.

Industry Memberships + Relationships

Komodo Luxury is a member of Indonesia Yacht Charter Association, Asia Boating Forum participant, and partners with international charter brokers including Burgess, Northrop & Johnson, and Camper & Nicholsons for cross-marketing access.

More Questions Clients Ask

What makes Juara Holding different from Western brokers?

Three structural differences: We operate phinisi ourselves through Komodo Luxury — operational depth Western brokers don’t have. We are Indonesia-domiciled with native legal, tax, and regulatory expertise — Western brokers must partner with Indonesian counsel. Our compensation extends beyond closing through managed-fleet operating relationships — incentive alignment over 5-10 year relationship rather than one-transaction commission.

Why three sister yacht brokerage sites under Juara Holding?

Different client preferences for representation structure. Phinisi Broker serves sellers seeking active multi-region brokerage. Phinisi Boat For Sale serves general dual-side brokerage. Buy Phinisi serves buyers wanting structural separation from seller-side relationships. Three-firm structure serves overlapping but distinct client pools efficiently.

List Your Phinisi or Inquire About Inventory

Two offices — Bali (Seminyak) and Labuan Bajo. Brokers respond within 4 business hours weekdays. Confidential.